Spring Cleaning for Massage Therapists

As we settle into the heart of Spring, I find myself thinking a lot about “Spring Cleaning.” Growing up in Maryland, Spring Cleaning was a real event in my family. I remember my paternal grandmother gathering old magazines from bedrooms and bathrooms, packing away winter clothes, refreshing wardrobes, pulling apart couch cushions, and sweeping behind the refrigerator.

She was not the most typical grandmother of the Greatest Generation. She always worked outside the home and was never especially focused on housekeeping, so she kept things simple with very few possessions. Her car usually smelled faintly of dog hair and spilled coffee, and there was always a little dust or fur tucked behind the furniture come springtime.

But Spring, for her, was a season of clearing out the old and making room for the new. It was time to visit the nursery for fresh plants to brighten the yard and prepare for the warmer months ahead. Gran used to say that we were coming out of the cold part of the year and getting ready for summer fun.

She also believed the idea of “Spring Cleaning” applied to other parts of life. As an entrepreneur, I’ve carried that lesson with me for years. Spring becomes a natural time to refresh what I’m doing professionally, reevaluate goals, reorganize priorities, and sometimes even consider giving myself a raise. It’s a season to look at what the economy is doing, what’s trending in the health and wellness industry, and how people are caring for themselves. By this time of year, many people have tax returns in hand, are planning summer vacations, and are more open to investing in experiences that help them feel better.

Spring is also the season when festival schedules, outdoor markets, competitions, and community events begin appearing. In the early years of my career, you could often find me working at music festivals, art shows, and sporting events throughout my local community. I always tried to place myself where my ideal clients would already be gathering. Not only did those events provide immediate income, but they also helped me build long-term relationships with loyal clients who continued to support my practice for years afterward.

So this Spring, I encourage you to do a little cleaning beyond the closets and cupboards. Revisit your goals. Refresh your routines. Explore your community. Put yourself where the people you most want to work with are already gathering.